ProfitEdge

Privacy Policy

Last updated: 2025-01-01

1. Introduction

[YOUR COMPANY LEGAL NAME] ("we", "us", or "our") operates the ProfitEdge platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.

We are committed to protecting your privacy and handling your data in an open and transparent manner. Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the service.

2. Information We Collect

2.1 Information You Provide

We collect information you provide directly to us, including:

  • Account Information: Name, email address, company name, and password when you create an account
  • Billing Information: Payment card details and billing address (processed securely via our payment provider)
  • Store Data: Product information, pricing data, cost data, and inventory levels synced from your connected ecommerce platform
  • Communications: Information you provide when contacting us for support

2.2 Information Collected Automatically

When you use our service, we automatically collect:

  • Usage Data: Pages visited, features used, actions taken within the platform
  • Device Information: Browser type, operating system, device identifiers
  • Log Data: IP address, access times, referring URLs

2.3 Information from Third Parties

We receive information from third-party services you connect, including:

  • Shopify: Product catalog, orders, inventory, and customer data (as permitted by your Shopify permissions)
  • Google Ads: Campaign performance, ad spend, and metrics (if you connect this integration)
  • Google Shopping: Competitor pricing data for products you track

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Generate pricing recommendations based on your data
  • Process transactions and send related information
  • Send technical notices, updates, and support messages
  • Respond to your comments and questions
  • Detect, investigate, and prevent fraudulent or unauthorized activity
  • Comply with legal obligations

4. Data Sharing and Disclosure

We do not sell your personal data. We may share your information in the following circumstances:

  • Service Providers: Third-party vendors who perform services on our behalf (e.g., payment processing, hosting, analytics)
  • Legal Requirements: When required by law or to respond to legal process
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • With Your Consent: When you have given us permission to share your information

5. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit (TLS) and at rest
  • Regular security assessments and penetration testing
  • Access controls and authentication requirements
  • Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal data for as long as necessary to provide our services and fulfil the purposes described in this policy. When you delete your account, we will delete or anonymise your personal data within 30 days, except where we need to retain it for legal or legitimate business purposes.

Pricing history and recommendation data may be retained in anonymised form for analytics and service improvement purposes.

7. Your Rights (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, you have certain rights under data protection laws:

  • Access: Request a copy of your personal data
  • Rectification: Request correction of inaccurate data
  • Erasure: Request deletion of your data ("right to be forgotten")
  • Portability: Request your data in a portable format
  • Restriction: Request limitation of processing
  • Objection: Object to certain processing activities
  • Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, contact us at support@profitedge.co.uk.

8. Cookies and Tracking

We use cookies and similar tracking technologies to collect and store information about your use of our service. These include:

  • Essential Cookies: Required for the service to function (e.g., authentication)
  • Analytics Cookies: Help us understand how you use our service
  • Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our service.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

10. Children's Privacy

Our service is not directed to individuals under 18 years of age. We do not knowingly collect personal data from children. If you become aware that a child has provided us with personal data, please contact us.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. For material changes, we will provide notice through the service or by email.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

13. Data Protection Officer

For data protection enquiries, you may contact our Data Protection Officer at dpo@profitedge.co.uk.

14. Supervisory Authority

If you are located in the UK or EEA and believe we have not adequately addressed your data protection concerns, you have the right to lodge a complaint with your local supervisory authority. In the UK, this is the Information Commissioner's Office (ICO).